Skip to main content
Case study: Automation and small business

Social publishing on autopilot

Three hours of weekly posting reduced to 45 minutes, with three times the reach.

The situation

  • Three hours a week went into creating and posting content by hand.
  • Posting depended on someone remembering to do it.
  • Designs drifted from the brand with every new post.

What we built

We built a three-layer system that takes content from plan to published without manual posting.

  • Content calendarOne place where every post is planned and approved ahead of time.
  • Locked brand templatesTemplates that keep every post on brand, so creating one is a matter of filling in the content.
  • Automated publishingA workflow that publishes approved posts to Instagram and Facebook on schedule.

The result

45 minweekly, down from 3 hours
3×reach in 60 days

Have a similar problem?

Tell us what is slowing you down. We will say honestly whether a system fixes it and what it would cost.